Content
#video
Sidley Austin asked us to help them elevate their product liability practice in the eyes of entrepreneurs. To do this we needed to find a compelling way to translate legal jargon into what entrepreneurs care about: making the world a better and safer place.
#social
Fenwick & West approached us about transforming their text based client communications into a recurring video series to improve social efforts and JD Supra placement. The resulting content quickly became Fenwick’s most downloaded content ever, surpassing 5,000 views per video and generating a 200% increase in new subscribers. Broke records for the most viewed content on JD Supra, quadrupled email open rates and raised attorney profiles.
Design
#branding
Jackson Lewis asked us to support the re-branding of their online HR platform called “WorkthruIT”. We helped identify the core attributes of the brand as well as its mission to empower clients to navigate complex HR issues with greater ease. We used these insights to propose a new name “Helm” as a bold and distinctive product brand.
#web
Jackson Lewis asked us to reimagine their adhoc online HR tools known as “WorkthruIT” as a cohesive and scalable digital service. We performed UX design sprints to transform the tools into user centered journeys with clear goals. We created a consistent visual design language that carried the new “Helm” name into a navigational tile web design.
Innovation
Morrison & Foerster commissioned us to transform a long-form webinar series into a compelling email campaign and lead gen video series aimed at educating clients about sophisticated financial transactions. Targeted in-video CTA’s led to 8% CTR (4x over industry benchmarks) and generated more than 300 clicks on 1200 views on average, per video and an open rate of 40%.
